DAWN JULIA AVILES

This was part of the "Summer is not forever"

campaign for C2 which was awarded to us after beating 5 agencies. The campaign was designed to create a sense of urgency to influence the market to purchase the limited edition flavors of C2, available only for the summer.

 

Here in the Philippines, Summer starts by March and ends in May. You'll know it has already ended when it's raining mid-May, which inspired the concept of this skip ad.